YESAET is Style and Positive Impact- a Sustainable Contemporary fashion brand where African Artisanal heritage textile meets New York luxury craftsmanship. 

Founded by designer Hiywet “Mimi” Girma, the brand draws from her Ethiopian roots, formative years in Côte d’Ivoire, and over two decades in New York’s fashion industry.

Guided by the philosophy of Style × Positive Impact, YESAET  (pronounced ye-sate, meaning “a woman’s work”) centers women’s empowerment at its core, with ethical production and heritage preservation in their DNA. 

Through small-batch production in New York and collaborative partnerships across Africa, the brand redefines contemporary fashion with intention, authenticity, and enduring relevance.

YESAET is a member of the 2026 RAISEfashion masterclass and a 2026 Fashion by Informa Cohort brand.